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My passion lies in creating solutions that are highly desirable, technically feasible, and commercially viable.
Recent Works
Enriched Experience
Sports Scores on Sling™
Bringing sports right to your fingertips. An interactive feature that has evolved and scaled in phases. Across multiple platforms.
2.5 Months
from concept to MVP and launched across all platforms
#3
most utilized feature ribbon among the home screen
50%
of unique user engaged during the NBA playoffs
v2.0, v2.0+
feature advancements after initial launch
Bonded Loyalty
Sling Rewards (Releasing in Phases)
An engaging loyalty program, designed to gamify streaming experiences, boosting customer engagement through exciting milestones and seasonal prizes.
1st to Market
loyalty program introduced to streaming industry
3 Types
of engaging earning mechanisms
+10%
increase in avg. weekly viewing hours (set objective)
CLV
enhancement by reducing churn rate
Elevated Engagement
Community Engagement Feature
Reimagining “lean-forward” streaming experiences - an innovative approach to enjoying content in a community-oriented setting.
3 Beta Tests
with organic users on top-viewed programs
92.5%
positive feedback from users in post-test surveys
5 Major
functionalities delivered during beta phase
112 of 114 Users
interacted with the core functionalities, avg. 29 times each
More Projects
Accuweather x Polestar (Volvo)
Weather App for Android Automotive OS
In partnership with AccuWeather and Polestar, we created the world's first weather app for AAOS. Our work involved extensive research on vehicles and hardware, as well as addressing Google's AAOS template constraints. This app empowers users with real-time weather updates, ensuring safer and more informed journeys.
Katalyst Fitness
EMS Fitness App
Worked with the client to enhance the product experience. Including streamlining the setup of the EMS suit, optimizing device paring, fine-tuning system calibration, curating workout selections, facilitating in-workout adjustments, and improving the visualization of results.
Flexolink
Brain-Machine-Interface & Smart Wearables
Connected sleepwear that analyzes your EEG, generates sleeping reports, and seamlessly controls IoT devices around you, to elevate your sleeping experience.