Experience

Senior Product Designer

TribalScale Inc.  May 2023 to Present, Toronto

  • Led end-to-end product design for high-profile clients such as Skriber AI, Sling TV, AccuWeather, SickKids, Jamieson Vitamins, and 15+ other clients, delivering innovative and highly rated solutions.

  • Initiated the AI-Empowered Design Process company-wide, setting standards for integrating AI tools into the design workflow to enhance efficiency and outcomes.

  • Scoped UX/UI initiatives, defined project timelines, and optimized resource allocation to meet both business objectives and client needs across various projects.
    Recruited, mentored junior and co-op designers, guiding them to establish and exceed individual and team OKRs.

Senior Product Designer

Sling TV (Full-time staff augmentation through TribalScale)  May - November 2023, Denver

  • Solely led discovery and design of Sling Rewards, launching the streaming industry’s first loyalty program. Resulted in a 15% increase in weekly viewing hours and a significant churn reduction.

  • Designed the initial UX solution for the Un-entitled upsell experience, driving over 2,000 direct upsells in the first week of launch.

  • Assisted in hiring and negotiating contracts with backend and database vendors and partners.

  • Led v1.0 and v2.0 of Sling TV’s trademark feature, Sports Scores. Co-led initial discovery and external beta testing for LiveRoom. Redefined the responsive design layout of www.watch.sling.com

Product Designer

TribalScale Inc.  2021 to 2023, Toronto

  • Designed and launched AccuWeather’s first weather app on Android Automotive OS, debuting on the Polestar 2.

  • Served as the design anchor for Katalyst Fitness’ UX/UI revamp, resulting in a 20% increase in user engagement.

Product Design Lead

Flexolink 2020 to 2021, Multiple location

  • Worked with the founding members. Supported research, design, and business plan drafting, contributing to securing seed funding.

Education

Northwestern University ‘21

Evanston, IL, USA

Master of Science in Product Design and Development Management

ArtCenter College of Design ‘18

Pasadena, CA, USA

Bachelor of Science in Transportation design

Outside the Workspace

Panel Speaker at Harvard-MIT Mixer

I was one of the panel speakers for the Harvard-MIT Mixer, where I discussed blending physical and digital design and product.

Guest Speaker at Northeastern University ARTG 2041

In the Spring semester, 2021, I was invited to deliver a lecture on my experiences in designing automotive interiors and driver experiences. For the course ‘Intro to UX Design - ARTG 2041’.

Event Host at MIT CEO Coast-to-Coast Webinar Series

I was a member of MIT CEO (MIT Chinese Entrepreneur Organization) from 2020-2022. I hosted multiple webinars and community events on topics related to design and product strategy.

Design Workshop Host at NEU (China)

I hosted multiple design workshops for 3rd and 4th-year students at Northeastern University in Shenyang, China.